BK Medical has received an iF Product Design Gold Award for 2010 for its Flex Focus mobile ultrasound scanner.
An international jury of experts declared the compact, user-friendly device to be “brilliantly designed” for mobile use.
The iF Product Design Award has been internationally recognised for over 50 years as a mark of outstanding design achievement.
The iF Design jury evaluated 2,486 entries from 39 countries on criteria that included product design, workmanship, choice of materials, innovation, environmental friendliness, functionality, ergonomics and safety. Of the 778 Product Design Award winners, the jury selected 50 to receive an iF Gold Award as ‘best in competition’.
Regarding Flex Focus, which was launched in 2009, the jury commented: “This ultrasound device is extremely compact with a great interface layout. Basically, the entire device is nothing but a user interface, namely a control panel, which is a single piece covered with silicon, and a large, flat LCD screen, in portrait orientation to make the unit smaller. In the field of medical equipment, this product is simply brilliantly designed.”
Michael Brock, President and CEO of BK Medical, said, “The Flex Focus scanner gives the medical community the features they want inside a sleek, ultramodern package. I am proud of the Flex Focus, its design achievement, and the fact that the Flex Focus can now carry the iF quality seal.”
BK Medical, a wholly owned subsidiary of Analogic Corporation, is a leading supplier of diagnostic ultrasound equipment for surgery and the investigation of urological disorders, as well as other applications.
Headquartered in Denmark, BK Medical has subsidiary sales companies in the US, Belgium, Germany, Italy, Scandinavia and the UK.
